Campaign Goals

What are the biggest reasons for marketing and advertising?

• Branding
• Contact End Users and Owners (Increase Market Share)
• Legislative Issues
• Negotiations
• Organizing
• Recruitment

What is Branding?
        The first element of marketing and advertising is branding.  Branding is creating an image and an awareness of who you are and what you do.  If individual do not understand what you do, Why would they hire you or join your union?  Would your market share increase if end users knew that your members go through an apprenticeship program to ensure that you have the most skilled workforce in the area?  Unfortunately the media tends to report the bad news before they report the good news.  The public, members, contractors, end users and owners need to know that you are trained and skilled professionals at your craft.  Also, that you are responsible community members, parents, coaches, volunteers, church goers, etc.  These are all elements of branding and one of the easiest and cost efficient way to begin your quest to educate the public is through a website.

Why Contact the End User and Owners?
         100% employment solves a lot of things, but most unions don't have that luxury.  This means taking your case directly to the end user is an important initiative for increasing your market share and putting your members to work.  One emerging media vehicle that is becoming increasingly popular to target End Users is the use of Business Card DVD's.

What do you mean by Legislative Issues?
          Legislative issues cover a wide variety of initiatives that can be important to the success of a union.  Would a controversial stadium or building project project put hundreds of your members to work?  Is the government trying to privatize your local?  Are your members wages being undercut by companies like Walmart who refuse to pay for common benefits?  Would the reelection of a public official help you?  Then it might be time to take your case to the public and Union Labor Works can provide you with examples of specific legislative campaigns.

How can marketing and advertising help me with my negotiations?
           Are you expecting your next round of negotiations to be difficult?  If you went on strike, could you get backlash from the community?  Union Labor Works can help you with some of the most difficult negotiations.

How can marketing and advertising help you with Organizing?
           Regardless of whether you organize from the top-down, bottom-up, or both;  Marketing the benefits to being a member of your union can only help your cause.  If people know how good it is to be in a union, why wouldn't they join?  We have many successful formulas that we can use to help you organize non-union companies and employees.

How can we get better recruits?
           One of the most common phrases we hear is that the quality of the apprenticeship applicants isn't strong enough.  We hear that the help wanted ads don't work anymore.  Well Union Labor Works can not only bring in more applicants for you, but we can find the best one's too!  Using everything from focus groups to Advertising campaigns, we will help you grow your manpower by marketing you properly to the country, state, or your community.