Outdoor Advertising, also referred to out-of-home advertising can take on many different forms. If an advertisement can be placed on it, then it probably has one.
Using outdoor advertising is great for reaching high-traffic areas with a short and concise message. The most commonly used forms of out-of-home advertising are:
- Event Signage
- In-Stadium Signage
- Transit Signage
Billboards range can from the sign that you see on the side of the road to the painted advertisement on a building. The top photo on the left is a sample billboard. Union Labor Works has the expertise to know when a sign is of good value or if it's just an inexpensive sign and we can help you make that decision.
From the local County Fair, to the Concert in the park, to the 4th of July Festival, there are signage opportunities for you to get involved with. Events usually range from one to 14 days and depending upon the audience can be effective. We'll make sure that the event makes sense for your overall campaign.
In every stadium in the country there are signs showing the brand name of a company. Most in-stadium signs only contain the name of the company which can limit the response that comes from the investment, however at Union Labor Works we design campaigns that create sinergy for the client. In the second picture on the right, you'll notice that the Air Traffic Controllers have their sign next to the radar gun read-out board in RFK Stadium.
Are you trying to reach low income communities in a recruitment campaign? Are you trying to reach business decision makers? Across the country the people that you want to reach are using public transportation systems to travel and we can pair your up with the right system for your target audience!